Topps: Witches' Brew & The Tale of Ring Pop Gummy Gems
The Ring Pop is a classic candy that is as good as gold on Halloween. Topps pushed this iconic treat into a new direction by adding Popping Powder and making it dippable. Then it was up to us to introduce it to our audience on Halloween. We created two new witchy mascots to summon the sweet.
The Witches' spell was a powerful one. The next year Topps wanted more of our mystic duo. This time to promote another evolution on the Ring Pop, Ring Pop Gummy Gems.